Ne'ermind the music, the paraphenalia, the Times, the mugs, the coffee (which is after all what we went in there for the in the first place)... a book! By someone with a PhD no less!
Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary
Another money spinner - surely. Another opportunity to expound their "brand values" - of course. An opportunity to get under their skin, immitate, de/re-construct, learn from them, be challenged by them - that too?
technorati tag: starbucks book
1 comment:
I can't speak for the book as I don't frequent Starbucks, and yes it does look like an add-on sale, but you have to admit, the 'Bucks is a pretty remarkable - and interesting - success story.
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